5 Reasons to Unsubscribe from Writing Happiness (Please don’t!)

Gary Bencivenga, the legendary copywriter, offers some excellent advice: when people first sign up to your blog, send them a welcome message telling them about what you stand for.

In your copy, especially your Welcome Letter, never be afraid to say with clarity and boldness precisely what you believe and specialize in.

Stand for something and you will never stand alone.

What a powerful message. Take a moment to grasp it fully.


I have taken his advice to heart. Today I am going to talk about bit about my core values – beliefs that are central to Writing Happiness.

If we are not on the same page, you can unsubscribe. Right now.

But before that, a short intro is needed. Here’s what happened over the last 2 weeks or so ..

The result? I gained hundreds of new subscribers. YAY.

This post is for you if you are a new subscriber.

This post is also for my long time readers, although they might do a better job of describing what they think Writing Happiness stands for.

This post is for you – the visitor – see anything you like? Why not stay around a bit longer?

Let’s get on with what I stand for.

Belief #1  Writing for Results

I am primarily a business writer. I have an MBA- Marketing background. I have taught Business Communications and Business Writing to Undergrad students. Needless to say, I am a huge fan of writing to achieve something, rather than for self expression only.

Write with a purpose; whatever genre you write in, your writing will flop if there is no real reason for it.

Why are you writing? What do you want your readers to know, understand, do? Identify your purpose.

Some people write without having a clear answer to these questions. I don’t. I always write with a purpose. It is either to persuade or to teach. As simple as that.

Belief #2  Effective Writing = Effective Communication

For any sort of writing to be effective, it needs to communicate its message effectively, and these three principles is what I swear by.

• Clarity
Write to express and not to impress. Make sure you write at the level your readers understand and appreciate and get your point across without confusing them. As a writer on the web/blogger, be conversational.

• Conciseness
Get rid of all the unnecessary words, make every word work harder.

• Simplicity
Make one main point in your writing and write everything to support that. Don’t go off on a tangent. Follow the rule of one.

I believe in writing from the heart but keeping your smarts with you.

Belief #3  I blog When I have Something to Say

I work hard to produce highly quality content. I read a lot of books, lots of other blogs. I learn constantly. I write for work.

My posts are usually long-ish. (This one is 950 words).

And I post once a week or so. This is my blogging schedule and this is what you are going to get. In today’s information overloaded world, isn’t that a good thing?

Belief #4  I am a Blogger, therefore I am Accessible

Some people advocate that the only way to make life simple is to cut down on absolutely everything. And that includes people as well. I do not agree.

As a blogger, I am ready and willing to interact with people. I do not assume that my time is more important than yours. I would like my audience to read and comment or share, and I love nothing better to reciprocate

My community – my tribe – is important, it’s one of the reasons why I blog.

Belief #5  I Write for the Motivated

Occasionally, I do feel down in the dumps. But then I always get up, dust myself off and continue.


I haven’t had an easy life. As a parent, I have some challenges that most don’t have to face. I have had to stay home for 6 years to deal with them.

I refuse to compromise on my values, ethics and standards. I only connect with like-minded people who believe the same.

I learn every single day, I work hard, I spend time with my family and friends and I want to help my readers. I want to make a difference.

And I am not perfect. I work towards excellence, not perfection.

This means I only have time for people who are positive, ethical, and driven to succeed.

If you share these five beliefs, than I am delighted to have you on board. In fact, we are perfect for each other. We have similar goals and we get excited by same sort of things. 🙂

Rest assured that you haven’t made a mistake by choosing to read Writing Happiness.

Why do you read Writing Happiness? Share in the comments below, I would love to know.

Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome! :)


  1. Rashmie @ MommyLabs Says :
    Posted on January 11, 2012 at 6:17 am

    This post is brilliant! The title – super brilliant! I’d found your blog sometime back. Subscribed, but then lost track of the feeds among the clutter in my inbox.

    But, it was this striking headline that made it stand out this morning and I clicked on it to realize I’ve not followed your blog after subscribing. Honest!

    I love your ideas and practical tips for blogging. Will go read your post – blogging with kids. I’m a WAHM and it’s hard sometimes to not find quality writing time.

    Make you headlines ever so brilliant as this one. Knew it. But relearned this lesson today 🙂
    Love from India!

    • marya
      Posted on January 12, 2012 at 3:19 am

      Hello Rasmie, it’s good to have you back. And don’t worry about following each and every post – just pick and choose what catches your fancy. I am sure glad this one did though. 🙂

      I must say I am enjoying penning headlines more as I post now. I used to find them hard to write as most people do, but now I find them challenging in a fun way. Glad to have some input on this one.

      Really appreciate your thoughts, I wish all of my opening comments are as good as yours. Have a great day! 🙂


  2. Jackie Paulson Says :
    Posted on January 11, 2012 at 6:27 am

    I am able to succeed no matter what…you motivate me.

    • marya
      Posted on January 12, 2012 at 3:19 am

      Thank you Jackie – love your attitude! 🙂

  3. Josh Sarz Says :
    Posted on January 11, 2012 at 6:30 am

    Positive, ethical and driven to succeed. Game on, Marya! Great job with your guest posts by the way. Have a great year ahead!

    • marya
      Posted on January 12, 2012 at 3:20 am

      Glad to have you on borad Josh and always delighted to hear from you. See you around .. 😉

  4. Sarah Arrow Says :
    Posted on January 11, 2012 at 7:30 am

    Writing Happiness is a recent but thrilling discovery for me, not only do I share your values but I love what you write.

    • marya
      Posted on January 12, 2012 at 3:21 am

      Thank you Sarah, your words mean a lot. Cheers

  5. alanc230 Says :
    Posted on January 11, 2012 at 2:22 pm

    Remember Strunk and White? The Elements of Style? The advice, “Omit needless words” was true 90 years ago, and it’s still true.

    • marya
      Posted on January 12, 2012 at 3:23 am

      Yes, it is displayed in an easy-to-locate position in my bookshelf. Pity many writers don’t agree, or if they do, don’t practise. Appreciate your thoughts Alan.


  6. Mehmudah Says :
    Posted on January 11, 2012 at 4:23 pm

    Hi again Marya.

    Congratulations on all your achievements.

    How can old subscribers receive your ebook? I had asked you the same on email (after you had emailed me) but I think you forgot to respond.

    Now that you are in the ‘big bloggers’ league perhaps me and my little old blog matter little. hehe

    • marya
      Posted on January 12, 2012 at 3:28 am

      Awww … big bloggers league, little old blog? What is going on?????

      I apologize, it totally slipped my mind. I will send it today and wait to hear your feedback. Psst – you can skim and tell me your impressions as most people don’t read ebooks word to word I think.

      Mehmudah, when I moved from ‘Marya Writes’ to WH, I remember somebody telling me, ‘Writing Happiness will go places’. I took that comment to heart. I knew at least one person beleives in me and I haven’t forgotten it since. That person was you and I am grateful for your kindness.

      Have a great day, Marya.

      • Mehmudah Says :
        Posted on January 12, 2012 at 4:17 am

        Only teasing you, 😉

        now send me that ebook!

  7. hypnodude Says :
    Posted on January 11, 2012 at 6:05 pm

    Well, I’m reading writing happiness because it’s a kind of a gem and you’ve really interesting and useful advices laid down simply and easy to understand. You don’t say common knowledge modified like fresh paint on an old car to seem new.

    I mean you not only write well but share very good advices in an understandable way. I hope it makes sense but today my knowledge of English is a bit lacking. 🙂

    I’ll go on reading your blog anyway, if it’s cool for you. 😉

    • marya
      Posted on January 12, 2012 at 3:30 am

      Thank you so much. You have put a smile on my face. Glad to have you on board. 🙂

  8. Sylviane Nuccio Says :
    Posted on January 12, 2012 at 3:41 am

    Hi Marya,

    It’s my first time here (saw you on Ana Hoffman), and being a writer with a writing blog myself, I’ve got tempted to click on your link. I am also on a train to spread my wings big time and try to meet as much bloggers as I can.

    I definitely agree with a lot of things you said here. Don’t we all feel down sometimes, thinking we are just losing our time and stuff… but, what’s the most important is to get right back up as you are saying.

    Long conversational posts are great and that’s how I am trying to write mine. I have 4 active blogs on different subjects and they keep me quite busy 🙂 But, what keeps me motivated and going is that each time I write a blog post I do it as if I was talking to my readers telling them a story.

    Thanks for the great post 🙂

    • marya
      Posted on January 12, 2012 at 3:47 am

      Hi Sylviane. Thanks for coming over and sharing your thoughts. (Thanks Ana!) It looks like we are indeed on the same page, I am a huge believer of ‘write like you talk – only better’. Now whay didn’t I include that as one of my core values? *smack head* Oh well, that’s how I feel and write anyway …

      Your blog title caught my eye and I checked it out – looks great. I will explore properly shorty.

      Welcome! Looking forward to knowing you better.


  9. Di Mace | Word Swords Says :
    Posted on January 12, 2012 at 5:13 am

    Absolutely *brilliant* post possum …oh, can I call you that without it being weird? No matter, hopefully you know what I mean. This post hit so many close-to-the-heart notes for me that I could have claimed you as my alter-ego 🙂 And I’d love to think our discussions of late added some more passion to this fabb piece. Keep up the craft work. x

    • marya
      Posted on January 13, 2012 at 2:31 am

      Thank you Di. If you could see me right now, I am beaming from ear to ear. Your kind words really mean a lot to me. 🙂


  10. Ruth - The Freelance Writing Blog Says :
    Posted on January 12, 2012 at 10:07 pm

    Great, great post Marya.

    I’m especially intrigued by Belief #3, which kind of flies in the face of conventional blogging wisdom. I’ve always felt the pressure to churn out 2 or 3 posts a week, but lately, with guest blogging obligations and an onslaught of client projects, not only have I been pressed for time, but I’ve not felt particularly moved to write anything for The Freelance Writing Blog.

    But you’ve freed me with this post (or at least helped me to feel like less of a slacker!) Thanks Marya. I’m wondering if your 1 post per week is consistent, at the same time, or do you write when it strikes you?

    • marya
      Posted on January 13, 2012 at 1:20 am

      Hi Ruth. I agree, there is much debate around frequency of posting and every one will advise you differently.

      For a number of reasons, I have been posting (on this blog) pretty much once a week since I started. The way I look at it, it really depends on how you want to monetize your blog. If it is through advertising and the like, then you need huge HUGE audiences and lots of page views. It’s probably necessary to post once, or even a few times, a day. My goal is not that. I am primarily writing this blog because 1. this is my blogger’s (and soon web copywriter’s) portfolio 2. my writer’s platform: I want to show that I create markets that value my work. For me, page views and daily visits hold no importance. That’s my approach. Hope it makes sense.

      Oh, I forgot. I usually write (for free) when I have something worth saying and people can see that I was compelled to do so. For this, I write when the inspiration strikes and I feel I cannot not write. I then post the material weekly. For paid work, inspiration is not an issue – as you know already! 🙂

      Take care and thanks for sharing your thoughts. Post as much, or as little, as you can, make your own rules. 🙂

      • Di Mace | Word Swords Says :
        Posted on January 13, 2012 at 2:25 am

        Hi Ruth, I agree with Marya. As a working freelance copywriter the client demands in the later half of the year as well as life, home and passions such as blogging fractured me into shards. This rolled across some weeks/months and as you say, I didn’t feel moved to write for my blog by the end of it.

        Early last year I started with 3 posts per week, dropped to 2 and then by the end settled at 1.
        With a renewed view (going AWOL for summer holidays from your blog does wonders) I’d say I’ll post around 1-2 per week this year, based on the quality and belief (or heart as Marya would say) in what I’ve written.

        I’ve decided that this year I shall move my blog by my own manual rather than by what’s debated as the right thing. And hopefully my readers enjoyment and engagement will benefit. Hope another view also helps you find you’re own balance…..

        • marya
          Posted on January 13, 2012 at 2:37 am

          Di, glad to see somebody else agrees as well.

          Lately, I have been reading up a lot of business books , books on entrepreunship and waht not. What strikes me again and again that if you ever hope to become remarkable, you have to do your own thing and do it well. First learn all the rules, then break them if you have better ideas or ways to go about things. Anything that has been worth remembering, started with somebody doingsomething they were passionate about. And I think that’s a damn good idea. What do you think?


        • marya
          Posted on January 13, 2012 at 2:40 am

          Sorry, I wrote that in a hurry. Forgive the typos and the jumbled thoughts …

  11. Di Mace | Word Swords Says :
    Posted on January 13, 2012 at 7:10 am

    Ha ha…one of my favourite topics – passion – and how it can be a game-changer. So yes, it’s a damn good idea to find it, have it and use it…. 🙂
    Passions really are our deepest and truest desires. They add to life. They should open us up and widen our horizons; they shouldn’t destroy or close down our view of things.
    I also think that passion is different to motivation. Passion is energy, flow and desire. Passion is the big picture. Motivation is more closely aligned to willpower, drive and specific achievements.

    Countless entrepreneurs have searched, found and learnt their passion and harnessed it into successful businesses – of course remembering that successful is whatever their individual definition may be…. Dollars aren’t always the carrot. It’s often as simple as choice and freedom.

    Their businesses have often become successful because of the passion that drives them; the dream that wakes them each morning and envelopes them in bed at night.
    I’d say a good start would be to i)Find your passion, talent or idea ii) Follow it, wherever it leads iii) Get good at it, really good at it iv) Build a tribe or audience to follow you v) Share the passion with them, and vi)Grow together.
    So yes, when you find your passion, definitely make it work for you …..

    • marya
      Posted on January 14, 2012 at 6:54 am

      Here’s to keeping the passion alive!

  12. Ellie
    Posted on January 13, 2012 at 11:06 am

    Your core values for writing success are spot on. I feel the most crucial elements for my writing good content are motivation and inspiration. If I have those going for me I can usually produce quality content.


    • marya
      Posted on January 14, 2012 at 6:53 am

      Thanks Ellie. I felt it was time to talk about why I write this blog and what sort of content would be coming your way. So glad to know almost everybody appreciated the thought. Cheers,


  13. Michael White Says :
    Posted on January 13, 2012 at 7:06 pm

    I’m a new subscriber as a result of Danny’s post. Content here is brilliant so I will be sticking around for a while! I study public relations so excellent writing skills are integral for good communication.

    • marya
      Posted on January 14, 2012 at 6:51 am

      I am very grateful to Danny me for naming me on his blog – I owe him big time.

      As far as my blog is concerned, I certainly don’t consider myself an expert on writing but whatever I know I like to share with my readers. I also learn from you, most of you write better than I can. Looking forward to knowing you better. 🙂 Cheers


  14. Alex@friv Says :
    Posted on January 16, 2012 at 4:24 am

    you’ve succeeded in persuading me 🙂
    and you’ve been doing good what you are aiming for, just keep it up, Marya. I will be back for more. Subscribed!

    • marya
      Posted on January 16, 2012 at 9:43 am

      Thanks Alex. Good to have you on board. Cheers

  15. Shlomo Says :
    Posted on January 16, 2012 at 7:42 pm

    There must be something wrong with me.
    I read the whole post and never once thought of unsubscribing.

    • marya
      Posted on January 16, 2012 at 11:47 pm

      Aww – so sweet of you Shlomo. 🙂 Have a great day since you made mine!


  16. Farrell
    Posted on January 17, 2012 at 7:46 am

    I have read a lot of your posts and i can see that many of it is written by heart and by experience. I am glad that you have lots of successes writing the things that makes you happy and share it with us. Keep it up and i hope more subscribers will flock into your site.

  17. Brian Says :
    Posted on January 22, 2012 at 12:26 am

    It’s good that you’re only writing when motivated and when you have something to say. So many bloggers seem to post very often, write short posts that don’t say things important. I’ve heard there are two types of bloggers, the ones who take time to put thought into their posts and those who churn out posts like a writing mill.

    • marya
      Posted on January 23, 2012 at 1:39 am

      I am glad you think so, Brian. Just producing content for the sake of getting more page views is not my style. And ultimately, I find that those people stuck around who think around the same lines. Thank you. 🙂


  18. Brian Says :
    Posted on January 23, 2012 at 2:05 am

    Thanks for the reply. By the way, how is your blog enabled to automatically send me a reply to my email? I really like that. I don’t like subscribing to all comments after mine on a blog post, or subscribing to comments to my specific reply, but I do love knowing a specific blogger replies to my comment. Could you share your secret? Thanks.

    • marya
      Posted on January 23, 2012 at 2:08 am

      No worries, Brian. And I use Reply Me plugin on my site, for the same reasons. I love that it encourages further conversation as well – like this. 🙂 Do you use wordpress? If so, you can install it, its free. Hope this helps. 🙂

  19. Brian Says :
    Posted on January 23, 2012 at 3:09 am

    Yes, I use wordpress on most of my websites. I will install reply me real soon on about 3-4 of them. Thanks.

  20. Do You Want to Be Remarkable? | Writing Happiness - Writing Happiness Says :
    Posted on February 6, 2012 at 5:07 am

    […] I said in my previous stand for something post, have a cause. Attach core values to your brand. This will ensure stick-ability in your […]

  21. Aman Kashyap Says :
    Posted on February 21, 2012 at 11:29 pm

    So much true are your points Marya! Yes!!! I have seen an increase in y communication skills both in my native language and as well as in English. I also had a blog of robotic but now I just quit from it and came into writing business. I can express my thoughts and emotion through my writing contents. Describing even the tiniest detail, Marya you have done a great job and the post is simply fantastic!! Thanks!