I have just noticed something.
Actually this has been happening for a while now.
Something that was evident by the way my favourite and not so fav bloggers were writing.
Less and less.
It was self evident.
The phenomenon of ‘moving on’
Before I talk about this phenomenon, let me bring your attention to the trends that come and go in our blogosphere.
Not so long ago, everybody was raving about doing videos.
From Copyblogger to Kissmetrics to Social Triggers to your average 100 subscribers blog – people were shouting from their rooftops – DO VIDEOS.
Doesn’t matter if you are shy – suck it up!
Doesn’t matter if you are not interested, if you are not showing your ‘real self’ through videos, you are missing out on the greatest opportunity to connect with your audience
Hmm .. I thought my words did that just fine.
If you are not leveraging the power of videos, you are leaving money on the table. We were reminded again and again.
And then, it was Pinterest.
Next, Guest Blogging.
And on and on it goes.
Now, I could dig up all the posts from the influential blogs that start these trends and all the rest who jump on the bandwagon, but I am feeling too lazy for that.
Plus, if you haven’t been living under a rock all this talk, you know what I am talking about.
Allow me to predict the next trend looming on the horizon instead. The ‘moving on’ trend.
Copyblogger published this post today.
Sean Platt of the Ghost Writer Dad fame ‘Killed his blog’ and launched his new site.
His post? Why I murdered My Blog Today
Not too long ago, James Chartrand did this post about why we don’t need to post regularly and post only when we feel like it.
Me thinks all hell will break loose soon, on topics like:
Why are you *not* blogging? Rethink the purpose of your blog
How to stay motivated even when your own blog bores you to death
How to skillfully change the direction of your blog
Don’t hate your blog, let it evolve, find a new angle
You get the idea.
Going back to my original observation of ‘moving on’.
People whose blogs I have been following for the past two years, have been showing the following behaviours:
- They have launched products or services, or
- They have completely changed the direction of their blogs, or
- They have ended their blogs meaning they have literally moved on.
People like Martyn Chamberlin of Two hour blogger; launching his web design business and advising his subscribers that the blog won’t be the same. Joseph Putnam of Blog Tweaks; selling his writing services, hardly posting anymore. Judy Dunn of Cats Eye Writer; she is moving away from blogger to creative writer. And John Sherry of the 100% you; moved to a new ‘sports’ blog altogether.
I have a theory on this.
People who start blogging can be lumped together in two main categories – even if they don’t realize it then)
People who are usually extroverts, love to write and are interested in the numbers. These people are still going strong with blog subscribers in thousands, sometimes hundreds of thousands. These are likes of Leo Babauta, Darren Rowse, Neil Patel, Danny Iny etc. They are everywhere.
In the second group are those who are mostly introverts, not 100% confident with networking (open this can of worms if you want to – I am not touching it), who start their blog as their platform – to establish authority. They find it less and less interesting to blog as they venture out and start finding their markets making way for the new crop who start popping up in places like Problogger and Copyblogger. Not given a chance to evolve, they simply run out of things to say.
I fall in the latter. I need my blog to grow alongside me otherwise it will be the end for us.
Upcoming Changes on Writing Happiness: Content + Copy
In the last two years or so, my blog has evolved from a personal blog to a bloggers blog, with many transitions in between.
Finally, I am happy to report that it is getting close to something that was my original dream.
A blog about web writing. About creating both content and copy.
‘Creating content’ is what I have been writing about and ‘writing copy’ is what I am looking forward to.
Since I have launched my web copywriting business, it only makes sense to do both.
Otherwise I will have to come up with more posts titled like this.
Not very exciting!
My Question(s) to You
How long have you been blogging for?
Why do you blog? I mean really – why?
Are you still excited about your blogging goals or feeling a bit deflated with the reality of things?
And, how many times a week do you want to hear from your favourite blogger?
I am looking forward to hearing your thoughts. Do comment.:)
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