Whatever Happened to the Cookie Content? (398 Words)

Once upon a time, blogging was short and sweet.

Now, it’s anything but.

People have this need to create really long posts.

What is it that motivates them to produce content where the word count runs into thousands?

Loooong case studies, 67 links to something, 102 reasons why you must share this post kind of stuff.

Does anyone read them?


I bookmark them, share them – and  often forget about them.

They are nothing more than a reference file for me.

I understand they are great for link building. You do one and you have hundreds of blogs lining up for link juice. I believe ‘link bait’ the is the name they go by.

They are also posts in the running to go viral.

There is actually a term for it too – EPIC.

When you see it, you know the post is going to be – REALLY LONG.

So, where are all the 500 worded gems gone?

I say bring them back.

Lift the pressure from our poor backs.

Social media, SEO, networking, regular content creation …

And now the expectation to write book chapters disguised as blog posts.

What happened to cookie content?

According to Sonia Simone of Copyblogger, cookie content is short and digestible. It tells you something that you can do – right now.

Not put it on the To-do-in-the-near-future List.

How to Create Better Content: Treat Your Readers Like Dogs, she advises.

You tell me, do you prefer short, long or really, really long posts (EPIC in case you have forgotten).

You know, just asking!

Here are some of my recent favourites, a sampling of what I read word to word of and had a blast doing it.

As a freelancer, you can make 6 figures a year with just three strong relationships by Nick Usborne (470 words)

The Best Way to Make Money on Your Blog? Give Them What They Want! by Brankica Underwood (587 words)

Why I’ll Never Quit Commenting on Other Blogs by Annabel Candy (716 words)

Face It – Not Everyone Can Be a Great Copywriter! by Ruth Zive (765 words)

7 Simple Ways Bloggers Can Learn From — and Earn Like — the Superstars by Carol Tice (770 words)

What do you think?

What do you want more of? More nibbles or 7 course meals that go on for hours.

I am in the mood for cookies today.  I say, bring it on …

Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome! :)


  1. Eva Says :
    Posted on April 24, 2012 at 4:34 am

    First, I thought the title of this was about a Cookie Contest. I was soooo going to win 😉

    About posts though, there needs to be a mix. If I love a blog, but there are 3 or 4 long posts a week, then I’m not going to keep up. I’ll probably unsubscribe. But too much froth, and I feel unsatisfied.
    My vote is for the mix!

    • marya
      Posted on April 27, 2012 at 5:35 am

      Eva, most of the time I enjoy reading 500-600 word posts, very occasionally I will go through a scroller. I hear what you are saying and it makes sense. Thanks for dopping by. 🙂 Too bad it didn’t turn out to be what you were hoping 😉


  2. Linda Says :
    Posted on April 24, 2012 at 4:44 am

    Good Morning Marya,

    Cookies every time! If I get towards 500 with a posts I know it’s actually 2 or 3 being crammed into 1 – not good. If it’s someone else’s writing I’m reading, then the odds are I’ll only skim and miss out chunks, whilst just looking for the tasty crumbs.

    I’m with you on this one.

    • marya
      Posted on April 27, 2012 at 5:36 am

      Exactly. Writing long posts unnecessarily means you risk people either scrolling or giving up too soon. Thanks for being in agreement, Linda 🙂

  3. Andrea Hypno Says :
    Posted on April 24, 2012 at 6:02 am

    🙂 Ohh, linkbaiting, or how small bloggers try to be noticed by the big guys. I usually do it with comments, much less exhausting and time effective. 🙂

    I usually aim for 500 words just to be ok with search engines, a very few times more but usually a bit less. But given that I still have to print ebooks to appreciate and absorb them and so prefer them to be less than 50 pages my opinion is biased.

    Sometimes books or posts need to be long to explain well the point and some others because you need a reason to pay 20 bucks for something but if you think that the basis of weight loss is Eat Better, Eat Less and Exercise More there is really no need to elongate it too much.

    I prefer to get just the substance and leave the fluff out so as I dig when Danny Brown writes his cookies posts I dig yours. 😉

    • marya
      Posted on April 27, 2012 at 5:41 am

      You make a very good point that posts need to be at least 500 words or more to reap SEO rewards. Other than that, we as bloggers need to decide whether we want to hook our readers in the moment(who want to find something useful, in 5 minutes of spare that they have), or ask for 15+ minutes of their time. If they see (I do) that a post is a scroller, they might decide to move on. Glad to know so many of you agree. Cheers. 🙂

  4. Ruth Zive Says :
    Posted on April 24, 2012 at 1:45 pm

    I always wonder who reads the long posts. At best, I think they get scanned – not properly read.

    And everybody loves a cookie. I try to write like an Oreo – a great intro, a strong conclusion, with lots of sweetness in the middle :-). All consumable in just a few bites.

    I think almost all of my posts hover around 6 or 7 hundreds words. That feels like my sweet spot. Thanks for the link Marya!

    • marya
      Posted on April 27, 2012 at 5:43 am

      Hey Ruth, great minds think alike, eh? 😉
      I like your analogy as well. (My 4 year old just went through a whole packet these past two days, so not happy!)
      Did you see my message via Linkedin?

  5. Nicole Robinson Says :
    Posted on April 24, 2012 at 2:21 pm

    Loved this post. For the most part I prefer to read and write cookies. Sometimes the subject dictates a longer post, but often you can tell that the author is just attempting to be “epic” by word count alone.

    Bring on the cookies. Skimp on the liver and onions.

    • marya
      Posted on April 27, 2012 at 5:46 am

      Many thanks Nicole. Even if the subject dictates it, should we write 4000 words posts? Are they even allowed to be called ‘posts’. By definition, isn’t the length one of the differentiators? Otherwise, won’t they just be an ebook chapter, or mini books? Just wondering ..

      Thanks for your comment. Cheers

  6. Sandra Madeira Says :
    Posted on April 24, 2012 at 3:48 pm

    Fantastic post. I’m definitely with you on this one! I don’t think I’ve written blog with more than 750 words and most of mine are between 300 and 500 (I always keep an eye on the count!). There’s nothing wrong with splitting a post into 2 or 3 parts if it gets too long.
    I’ll read a blog if it’s about 500 words or less otherwise I stop about there anyway and never read the end.
    Looking forward to your next post

    • marya
      Posted on April 27, 2012 at 5:47 am

      I agree with you. I think if the subject is wide, doing a series is often a better idea. Thanks, Sandra.

  7. Tammy Says :
    Posted on April 24, 2012 at 3:59 pm

    It is a shame that super-sizing has been adopted by the blogging community. Like Eva, if a blog consistently has longer posts, I, too, will unsubscribe. If my own posts start to creep over 500 words, I edit. Andrea had a great point – it’s about the substance, not the fluff.

    • marya
      Posted on April 27, 2012 at 6:03 am

      Agreed 100%. Thanks for your comment, Tammy. 🙂

  8. Sandra Madeira Says :
    Posted on April 24, 2012 at 9:23 pm

    Hi Marya
    I’ve nominated you for the Versatile Blogger Award. Here’s the link… http://wp.me/p1x6Ui-1Kq

    • marya
      Posted on April 27, 2012 at 6:04 am

      Thanks soo much Sandra. That’s so sweet of you.

  9. Nichole Mitchell Says :
    Posted on April 24, 2012 at 9:24 pm

    I so appreciate this post. I am a new Blogger and try to keep my posts between 400-700 words. I too won’t read lengthy posts, just don’t have the time. Based on this posts and the comments I will continue to strive for 500!

    • marya
      Posted on April 27, 2012 at 6:05 am

      Always do what works for you, Nicole. If you want to write longer posts, by all means do. However, do keep in mind that it should be your choice, and based on what everybody has said, don’t make it a habit. 🙂 Cheers

  10. Sofia
    Posted on April 26, 2012 at 8:21 pm

    You have got a really good point there. To write a good post, how many words could we use? Thanks a lot for sharing this post. I had a great time reading it.

    • marya
      Posted on April 27, 2012 at 6:06 am

      Thank you.

  11. Peter Says :
    Posted on April 27, 2012 at 6:17 am

    Google requires short posts, medium posts, and long posts for better SEO… so as a blog writer, you will get ‘noticed’ more by the bots that travel the net if you have mixed sizes of content with different structures…. sucks but blame Google !!

    • marya
      Posted on April 27, 2012 at 6:18 am

      Yes – that is why it is called linkbait. Thanks, Peter.

  12. Amanda Says :
    Posted on May 7, 2012 at 11:47 am

    Hi Marya, came from your recent post on Lifehack. I think blogs should have a variety of “cookies” and longer posts, say…a real meal. I mean, you can’t keep having cookies all the time, right? You sometimes have to go and have a real meal. 🙂

    On my blog, I try to mix. I try to produce epic content everytime – but epic doesn’t mean long. I have long epic once every two weeks, and the rest are short posts. They seem to be working well for me.

    But I think the main thing is – how much do you need to write to get your point across?

    PS – Sorry for this long post. 🙂

    • marya
      Posted on May 7, 2012 at 11:30 pm

      I agree with you Amanda. That’s why it only makes sense that people don’t write really long posts alone – they need to do a variety of stuff as well. When all I get is huge, in depth anaysis based posts from the influencers, I start misssing short ones as I do find them easy to read.

      Thanks and welcome!

      Marya 🙂

  13. alanc230 Says :
    Posted on May 15, 2012 at 7:45 pm

    I prefer to be surprised. One day a long post, another, a short one, still another day, maybe a joke or picture or recipe.