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How to Get Over the Shiny New Object Syndrome (And Do What You Do Best)

shiny new object syndromeI have been agonizing for a while now (and this pretty much self inflicted, nobody has asked me to do that).

I have been thinking about doing videos ..

Why?

Not because I love doing videos.

In fact, it’s quite the opposite. I am extremly video camera shy. I avoid them like a plague.

I feel weird and too self conscious on video.

So why do I torture myself about this?

There are three reasons:

One, because I love teaching, it has crossed my mind so I could do a course and put it up online in places like Udemy, for example.

Or that I could teach live classes, or do webinars.

Love the teaching, being on the video, not so much.

The second reason: every successful person seems to be doing it.

And finally, because I love watching short videos.

Let’s dissect all three reasons to see if I can find something to convince me (I won’t, but let’s just try anyway).

Reason #1 for doing video: Teaching Opportunities

I can easily do slides, screen shots etc to teach online.

I don’t have to be on camera at all.

Next one.

Reason #2 for doing video: Video = Big Success

This statement is, of course, not true.

Sure there are people like Marie Forleo, Derek Halpern, David Siteman Garland, Amy Porterfield, Natalie Lussier and Denise Wakeman who have varying degree of success with videos, ranging from extremely, mind blowing crazy success to 6 figure success, but success nonetheless.

However, don’t forget people like Naomi Dunford, Sonia Simone, Jon Morrow, who are doing very well without it.

You can’t simply write someone off just because they are not doing on video.

One can become ‘successful’ without having to do video. This is a fact. I am not making this up.

Reason #3 for doing video: Enjoyment

And the fact is that simply because I love watching video, it doesn’t mean I should make one.

I love fabulous clothes but I am not a designer, I love eating out but I don’t run a restaurant. I love watching Grey’s Anatomy but should I go find work as a actor and torture others? No way.

Just because I enjoy something doesn’t mean that I must do it, too.

There is also a very big possibility that I won’t even be any good at it. Considering I am so self conscious and all …

I think the underlying assumption then becomes, maybe if I like it, tons of other people like it, too. Which kinda means the same thing as if you want to be successful you need to do video.

Aha!

That is the root cause of all this drivel.

I am thinking that since some of the successful ones are doing video, I should do too.

I am thinking .. Hey, look another new thing to try and grow my business. I must, must do this. Even if I make myself sick, I must try.

I am thinking .. If I don’t do this, I’ll fail, miserably.

Hmm … looks like a case of shiny object syndrome to me.

And this poses a question: Why do I feel compelled to do video all of a sudden? What brought this on?

Maybe I need a change of scenery, of maybe I am exhausted after launching GET 500 SUBSCRIBERS ecourse, the grass on the other side is looking way more greener.

This is just a distraction.

To avoid work, I am escaping what is and exploring what could be. (The only thing that it will NEVER be. This is what I am dead sure of.)

Me on video? Not. Gonna. Happen.

If you are anything like me, you are also thinking that maybe you should be more active on social media, or maybe you should invest in Facebook ads.

Maybe you think you need to blog 4 times a week or make connections with influencers or do affiliate promotions, you are not doing well.

This is the thing: there is no one right thing for everyone, no one-size-fit-all solution.

And you have got to do what works for you.

Again, if you are like me, you tend to forget that and say .. oh, I must try this another new tool to grow my business.

Try something, there is no harm in trying. See how you like it, and then measure the results of your efforts.

However, don’t die trying.

Don’t force yourself to try something if you feel you ought to. Only do it because you are interested and excited.

Do it if it plays up to your strengths.

So if you are thinking about going on Pinterest and you have a very visual friendly brand – not. Try and see your ROI.

Same goes for anything else.

This way at least you won’t have any regrets that you didn’t try it.

But always keep this at the back of your mind – this is your blog – you are in charge. You control what you do.

Every expert will tell you their way is the best – don’t listen.

There is no best way.

There is no one size fit all.

You have got to decide what works for your business and what works for you.

Try it and then decide. And then do that consistently.

It is that simple.

Does that mean that I should do video?

Hell, no.

Why? Because I know for a fact that it is not for me. I wont be caught dead on video camera.

If you feel this strongly about something, then you get to not try it. Your life, your call.

Do you see yourself while reading this post? Leave a comment and tell me why!

Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome! 🙂

23 Comments

  1. Kacey Crawford Says :
    Posted on September 26, 2013 at 12:15 am

    Marya, what a great post – and so timely for me. As a career coach I spend a lot of time teaching & encouraging people to play to their strengths – but it’s a lesson I need to keep in mind for myself too in relation to my business. Thanks for the remainder that I need to practice what I preach 🙂

    • Marya Jan Says :
      Posted on September 26, 2013 at 2:20 am

      My pleasure, Kacey. We are all human, we all need to be reminded from time to time!:)
      Thanks for dropping by.
      Marya

  2. Jack Popjes Says :
    Posted on September 26, 2013 at 1:27 am

    Do what you are good at, which is usually the same as doing what you love to do. So, if you don’t love to do video, you probably would not be very good it. Case closed, no video making for those who hate to make videos.
    Same goes for every other area of life. Except doing dishes of course…..

    • Marya Jan Says :
      Posted on September 26, 2013 at 2:23 am

      Jack, I agree with you 100%. But why is it so hard to stay all from all the enticing ‘options’?

      And I actually don’t mind doing the dishes. I don’t have a dishwasher and my best ideas come to me when I have my hands wet. Go figure. 🙂

      Cheers!
      Marya

  3. Laura
    Posted on September 26, 2013 at 1:28 am

    I, too, am an introvert. I’m not into much of what’s going on in society today. I don’t like change and have a hard time with it whether I am making a change or someone or something else is and it is affecting me. I don’t take it well. But…I subscribed to your emails today(Blogging for Business ecourse), and so far I’m excited and pleased with the content I’ve read. This includes not only the first email of the course, but your face book page and your blog. It seems too good to be true that I’ve found someone who must actually understand the issues I’m facing as a writer and blogger. Thanks, I am totally enjoying the experience.

    • Marya Jan Says :
      Posted on September 26, 2013 at 2:27 am

      Hi Laura, and welcome! 🙂

      I know what you mean. It is especially hard for people of introverted natures like us to make full use of this online social world and ‘connect’ with others. But let me tell you, it can be done, although it is a much slower process.

      Thanks so much for your kind words,
      Marya

  4. Colleen Says :
    Posted on September 26, 2013 at 3:04 am

    Hi Maya,
    I really appreciate this post right now because my blog has grown to a certain point where I feel pulled in so many directions as far as what to focus on in order to grow. I’m feeling unfocused and distracted by “shiny new objects” I need to do what feels right for me and follow my heart and talents.
    Thank you!

    • Marya Jan Says :
      Posted on September 26, 2013 at 3:28 am

      Hi Colleen,

      I know exactly how you feel. Once your blog is past a certain stage, you feel as if you need to take greater risks, try out new things, and step out of your comfort zone a bit. I am all for doing that as long as you feel excited and not sick with worry. 🙂

      Thanks for sharing,
      Marya

  5. Suzi Says :
    Posted on September 26, 2013 at 5:27 am

    HI Marya,

    I love this post. Not too long ago I did decide to drop a lot of crap that was distracting me. I am working on Life Coaching and have so much I want to do with that and I let it carry me away into the possibilities instead of just doing what I love, which is helping people. However, I was afraid to put myself out there, so those distractions were helping me avoid my fears too.

    When I dropped everything and just started offering my services for free it was such a relief. I am now working with people and building up experience skills, which will eventually lead me to what I want to add on to my dream.

    I had to really let go of what everybody else on the internet was saying I ‘should’ do to be successful and just start on the path. Your post is happy confirmation!

    Thanks!
    Suzi

    • Marya Jan Says :
      Posted on September 26, 2013 at 6:07 am

      Hi Suzi

      And I love your commment! Thanks for sharing your experience. 🙂 I know it is hard, I struggle with it all the time: reach out to A-list bloggers, spend more time on social media, get an expensive design, new automation tools, buy more stuff, enroll in more courses … it never ends.

      And by the way, you are on the right track. This is exactly how one starts building a prospects list. Offer your services for free, do your best work and don’t forget to ask for a testimonial and a referrel. Well done!

      Marya

  6. Kelly Pietrangeli Says :
    Posted on September 26, 2013 at 7:16 am

    I personally prefer reading content over watching videos. I scan and work out pretty quickly whether or not it’s worth my time, whereas with a video I feel a bit trapped and inpatient – waiting for them to get to the point! The quality of the video and the presenter can put me off too. Few people can actually pull it off successfully.

    My other reason for preferring written content is that I frequently read on-the-go and in public places, so watching a video, even with headphones on, just feels odd to me. I like to read and Evernote clip things I want to go back to again. I would never clip and re-watch a video the way I do with written information.

    Keep doing what you’re doing Marya! I love it.

    • Marya Jan Says :
      Posted on September 26, 2013 at 8:08 am

      Hi Kelly

      You are totally right, of course. As much as I love videos, I can only watch hoset ones that are done really well; in terms of quality, content and the ability of the person to present in an engaging manner. So thanks for reminding me of this. Like I said, sometimes the lure of the shiny new object is too much, leaving no room for logically thinking. (Ny the way, I have perfected the art of video scanning as well, just saying …)

      Thanks for your kind words. Means a lot to me! 🙂
      Marya

  7. Vishnu Says :
    Posted on September 26, 2013 at 3:41 pm

    THanks Marya. easy to get caught up with the next big thing on the internet. I just had a similar reflection yesterday – was about to try something new and said, no, I like it but doesn’t mean because I like it, I need to do it. I’ve done my share of videos though and do like it:) Tried them in secondary school, had a blast making videos with friends and now they’ve become a part of my blogging.

    • Marya Jan Says :
      Posted on September 27, 2013 at 2:28 am

      Vishnu, good to know you are having fun with video. When done right, they can be perfect for engaging your audience and forming a connection with them. Cheers!

  8. Laura Says :
    Posted on September 27, 2013 at 12:45 am

    I avoid watching anything video online. They make the Internet too expensive. I run my web browser with an addon to stop any videos from starting, but it is not 100% effective. To me videos are the like parasites on the internet – something I don’t want which sucks up bandwidth on my ISP account.

    • Marya Jan Says :
      Posted on September 27, 2013 at 2:26 am

      Hmm – that’s an interesting perspective ..

  9. Rich Says :
    Posted on September 30, 2013 at 9:15 am

    Marya, I completely identify with your ambivalence on this matter. I used to teach a bit, and it was very comfortable once you get past the jitters before your first class. But I don’t see myself doing online videos anytime soon.

    If you can do well teaching on an online platform with slides and screen shots, I’d like to know more about that. I hope you will write about that soon.

  10. Jon Rhodes Says :
    Posted on September 30, 2013 at 10:38 am

    I agree that if you really don’t want to do something then you don’t have to. However it is also true that you can improve your performances on video with a little effort. You can film a few and watch them over in private to see how you look. Don’t make these public, just watch them yourself and learn and practice.

    There are things you notice you do that look odd on camera, such as twitching, looking around and blinking too much. Once you sort out your body language, you do act and feel more confident. It does come over time – I have done it.

    However there are alternatives, like paying someone on Fiverr to speak for you. Or maybe you can do the voice over with pictures, or even pay someone to voice over with pictures/video of you. There are loads of options if you are camera shy.

    • Marya Jan Says :
      Posted on September 30, 2013 at 11:02 am

      Hey Jon,

      What you said here makes good sense, however, I am of the view that unless I feel that I have exhausted all avenues of presenting myself online (in the best possible manner), I shouldn’t feel bad about not doing video. Believe me when I say that I am very awkward and shy on the camera.

      Rcently I was interviewed for a local TV Channel and doing that was the most anxiety-ridden and possibly the scariest experience of my life. I was trying to capture a relaxed/smiling screen shot for my site but couldn’t find a single moment (it was a brief interview). Not sure if I want to go down that route gain. But thanks for your point of view. Enjoyed reading your comment. 🙂

      Thanks,
      Marya

  11. August Says :
    Posted on October 1, 2013 at 11:56 am

    I have read so many posts on the importance of videos that am beginning to think that we are doing something mortally wrong not having one. Good you mentioned people doing well without it and no we wont write off, will get around to it soon. Thanks for sharing.

  12. Daryl Says :
    Posted on October 1, 2013 at 11:43 pm

    I agree with Jack above.

    Do what comes best to you. Do what you enjoy, and do what you’re good at.

    If videos aren’t your forte, then best to keep away from them.

    There are many successful internet businesses that probably have never developed a video…ever.

  13. Viktoriya Semyrodenko Says :
    Posted on October 3, 2013 at 6:50 am

    Marya,
    thanks you for giving me and a lot of your other followers the encouragement that people usually look for when they are uncertain about starting a new project or trying a different approach for the first time!

  14. Delia @ Blog Formatting Says :
    Posted on October 12, 2013 at 10:11 pm

    What a great subject, Marya, thanks for bringing it up! I think it’s very important to do what we like best and work for us. Blogging should never become a chore, I always say this 🙂
    Having said that, I may be doing videos in the future because I see how easy they can be done and how much you can put into one. Tutorials are particularly great!