I have been agonizing for a while now (and this pretty much self inflicted, nobody has asked me to do that).
I have been thinking about doing videos ..
Not because I love doing videos.
In fact, it’s quite the opposite. I am extremly video camera shy. I avoid them like a plague.
I feel weird and too self conscious on video.
So why do I torture myself about this?
There are three reasons:
One, because I love teaching, it has crossed my mind so I could do a course and put it up online in places like Udemy, for example.
Or that I could teach live classes, or do webinars.
Love the teaching, being on the video, not so much.
The second reason: every successful person seems to be doing it.
And finally, because I love watching short videos.
Let’s dissect all three reasons to see if I can find something to convince me (I won’t, but let’s just try anyway).
Reason #1 for doing video: Teaching Opportunities
I can easily do slides, screen shots etc to teach online.
I don’t have to be on camera at all.
Reason #2 for doing video: Video = Big Success
This statement is, of course, not true.
Sure there are people like Marie Forleo, Derek Halpern, David Siteman Garland, Amy Porterfield, Natalie Lussier and Denise Wakeman who have varying degree of success with videos, ranging from extremely, mind blowing crazy success to 6 figure success, but success nonetheless.
However, don’t forget people like Naomi Dunford, Sonia Simone, Jon Morrow, who are doing very well without it.
You can’t simply write someone off just because they are not doing on video.
One can become ‘successful’ without having to do video. This is a fact. I am not making this up.
Reason #3 for doing video: Enjoyment
And the fact is that simply because I love watching video, it doesn’t mean I should make one.
I love fabulous clothes but I am not a designer, I love eating out but I don’t run a restaurant. I love watching Grey’s Anatomy but should I go find work as a actor and torture others? No way.
Just because I enjoy something doesn’t mean that I must do it, too.
There is also a very big possibility that I won’t even be any good at it. Considering I am so self conscious and all …
I think the underlying assumption then becomes, maybe if I like it, tons of other people like it, too. Which kinda means the same thing as if you want to be successful you need to do video.
That is the root cause of all this drivel.
I am thinking that since some of the successful ones are doing video, I should do too.
I am thinking .. Hey, look another new thing to try and grow my business. I must, must do this. Even if I make myself sick, I must try.
I am thinking .. If I don’t do this, I’ll fail, miserably.
Hmm … looks like a case of shiny object syndrome to me.
And this poses a question: Why do I feel compelled to do video all of a sudden? What brought this on?
Maybe I need a change of scenery, of maybe I am exhausted after launching GET 500 SUBSCRIBERS ecourse, the grass on the other side is looking way more greener.
This is just a distraction.
To avoid work, I am escaping what is and exploring what could be. (The only thing that it will NEVER be. This is what I am dead sure of.)
Me on video? Not. Gonna. Happen.
If you are anything like me, you are also thinking that maybe you should be more active on social media, or maybe you should invest in Facebook ads.
Maybe you think you need to blog 4 times a week or make connections with influencers or do affiliate promotions, you are not doing well.
This is the thing: there is no one right thing for everyone, no one-size-fit-all solution.
And you have got to do what works for you.
Again, if you are like me, you tend to forget that and say .. oh, I must try this another new tool to grow my business.
Try something, there is no harm in trying. See how you like it, and then measure the results of your efforts.
However, don’t die trying.
Don’t force yourself to try something if you feel you ought to. Only do it because you are interested and excited.
Do it if it plays up to your strengths.
So if you are thinking about going on Pinterest and you have a very visual friendly brand – not. Try and see your ROI.
Same goes for anything else.
This way at least you won’t have any regrets that you didn’t try it.
But always keep this at the back of your mind – this is your blog – you are in charge. You control what you do.
Every expert will tell you their way is the best – don’t listen.
There is no best way.
There is no one size fit all.
You have got to decide what works for your business and what works for you.
Try it and then decide. And then do that consistently.
It is that simple.
Does that mean that I should do video?
Why? Because I know for a fact that it is not for me. I wont be caught dead on video camera.
If you feel this strongly about something, then you get to not try it. Your life, your call.
Do you see yourself while reading this post? Leave a comment and tell me why!
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