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14 Comments

  1. Karen Main Says :
    Posted on August 23, 2013 at 4:53 am

    Hi Marya,
    As a very new blogger this information is gold to me. It helped me realise I am on track in some areas and also provided thought provoking stimulation for my next challenges.
    Thank you enormously

    • Marya Jan Says :
      Posted on August 23, 2013 at 4:56 am

      Hi Karen

      Thanks for your kind words. If you need help with anything in particular, shoot me an email and I’d be happy to help.

      Cheers,
      Marya

  2. Leona
    Posted on August 23, 2013 at 5:20 am

    Hi Marya,
    Great article. I hadn’t spent much time on my blog or website because most of my clients were small and not using social media as they were in established businesses with robust referrals. I finally had my “Aha” moment a few weeks ago when I realized when I need to do research I go to the internet first. Thank you for a great article! It reminded me of the importance of making my online presence a priority. Pronto!

    • Marya Jan Says :
      Posted on August 23, 2013 at 7:57 am

      Leona, you make a good point. Many services-based professionals who have been in the game for a number of yeaars rely mostly on referrels as their primary source of getting clients. However, I feel adding a blog can only add to their brand awareness and authority. The rewards are many for a few hours of work on a weekly/fortnightly basis.

      Cheers for dropping by! 🙂
      Marya

  3. Sam Crothers Says :
    Posted on August 23, 2013 at 6:22 am

    Another great post Marya! I’d only just say that writing is like pulling teeth for some people and in those situations I think it’s better to skip the blog.
    By the way, I loved your “teaser” email on this article – a great intro to the post!

    • Marya Jan Says :
      Posted on August 23, 2013 at 7:55 am

      Actually Sam, if someone is qualified enough to run a business and have the skills to respond to a customer email, I say they have the ability to blog. If they’d rather clean the floor with a toothbrush than write anything though, that’s entirely different story. 🙂 Also, a blog doesn’t necessarily have to be written content focused, there are other options like video or podcasts. Unfortunately, they are even more work.

      And the teaser bit? It’s one of those things that I wanted to fix for ages – things that you take forever to get to and spend two minutes – and they are done! Go figure.

      Thanks for the comment! 🙂
      Marya

  4. Daryl Says :
    Posted on August 23, 2013 at 12:52 pm

    Great post Marya! You’ve also reminded me that I need to install some forms to capture emails on my own new blog, which I haven’t gotten around to doing.

    Definitely building a list is one of the key actions that should be taken by ANY website owner for increased traffic and sales.

  5. Rich Says :
    Posted on September 14, 2013 at 7:44 am

    Extremely useful post, Marya. It’s just so intimidating, trying to start a new blog and hoping it’s going to do well. I wasn’t sure it was worth the time to learn all this, but reading your post convinced me it’s not so hard after all.

  6. Sylviane Nuccio Says :
    Posted on September 17, 2013 at 8:29 pm

    Hi Marya,

    Can’t figure out if I’m early or late in the game here as I was looking for a date somewhere, but I couldn’t found one.

    I had found your blog like a year ago and then lost you. I remembered your good blog, and even your face, but not the name of the blog or your name. And I couldn’t see you anywhere.

    I found you by browsing my own name on Google . My comment on your blog like a year ago came up like on page 4 or 5 🙂

    There are still a lot of businesses out there that don’t have a blog. Since I’m a coach, I picked up a business card on my community news board of a coach and she had a very basic site, but no blog. I don’t know what her budget is, but I thoughts of contacting her and see if she would want me to blog for her, since I’m also a freelance writer.

    I think that the reason why those business owners have not blog, and some such as the case you mention here have nothing at all, is that they don’t know how. They have no clue about blogging and promoting themselves on the web.

    Thank you for bringing up this topic.

    • Marya Jan Says :
      Posted on September 26, 2013 at 2:19 am

      Hi Sylviane 🙂

      I found your comment today, for some reason I did not receive a notification so sorry about the late response.

      Thanks for going through so much trouble for finding me. I hope you will stay in touch either through email or my Fcebook page.

      I totally get what you mean. However, I find that tiny businesses and one person shops hardly ever have the budget to hire a freelance blogger or copywriter. Unfortunately, they have to do pretty much everything by themselves (this has actually given me an idea for a blog post). You won’t have much success with her or anybody else in a position simailar to hers. All you can do is educate small business owners on the importance of keeping a blog as a legitimate, low cost marketing tool. Vast majority of them still don’t get it.

      Thanks for your comment and I hope to hear from you again soon!
      Marya

  7. Make these 7 Blog Tweaks And Attract Your Perfect Reader Almost Instantly | Writing Happiness Says :
    Posted on February 13, 2014 at 2:49 am

    […] know that your blog is the best marketing tool you have got. It is the weapon of choice when it comes to building your list and filling it with […]

  8. Selling Clothes Online? Check Off These Items First - The Happy Guy Says :
    Posted on March 6, 2014 at 7:20 pm

    […] that your web site always has new content that’s fresh and engaging. One way to do this is to incorporate a blog. You can post to your blog whenever you like, but the more often you post, the more valuable […]

  9. Matt Says :
    Posted on April 24, 2014 at 1:34 am

    There will probably be a day when everyone and their mother will have a blog, but until that day it is still so important to have a blog, especially as a small biz. Well done

  10. Amrish Says :
    Posted on August 12, 2014 at 5:57 pm

    While I agree blogging can be a powerful marketing tool, I think there’s a missing ingredient – ie where do your customers go for information.
    For example, prospects & customers in our industry do not 98% of the time, go online to look for a new supplier. They wait for the suppliers to come to them. (I’ve tested this in a variety of ways – most of the time I pick up overseas visitors, a market we’re not aiming for and would find a challenge to service well.)
    Once they know about a supplier, they *might* check them out online, but the widest majority (by a long shot) assess the potential supplier face to face.
    I would caution folks – before you start investing hours and hours into blogging, be sure you know enough about your marketplace to know what they will really respond to. Some marketplaces may take years to respond and the time/money could well be spent more wisely.
    Having said that, if you’re already producing content for a newsletter, then it makes sense to re-purpose that content into any and every format you can manage. (And newsletters, if done right, can be enormously powerful marketing.)