Can you make a list of ten things that are remarkable?
Go ahead, try.
Without thinking too much, here is my list:
- Johnny Depp
- Seth Godin
- Harry Potter
- Steve Jobs
- Mohammad Ali
- Memoirs of a Geisha
- Grey’s anatomy
- Bridget Jones Diary
- Apartment Therapy
- Michael Jackson
Ok, so that’s more than 10, and a bit mainstream, but bear with me here, will you?
The point is, we all know what remarkable looks like.
We may be hard-pressed to define it, but we all know it when we see it.
And we certainly remember it. That’s why this list took under a minute to compile.
So if we know it when we see it and it is unforgettable, by this logic, it pays to become remarkable. It looks like a surefire way to stand out from the crowd.
Think about it. There are hundreds of actors but only one Johny Depp. There are thousands of chick lit titles, but only one Bridget Jones Diary.
Countless comedy shows, but comedy about nothing? Seinfeld. Nothing can top that in my book.
Ahh — looks like we are getting somewhere.
Not afraid of being different. Not afraid to stand out. A pioneer of sorts. (That’s why Problogger is what it is, isn’t it?)
I define ‘remarkable’ as something that is:
- Original / unique. It is so different that it leaves you marveling
- Memorable so it refuses to get out of your mind
- Of exceptional quality that commands respect
- Passion and demonstration of clear love
- Not for everyone. They are meant for highly specialised audiences. (Believe me there are plenty of people who can’t stand Steve Jobs or think Seinfeld is highly overrated.)
Never mind that Dictionary.com defines it as something meaning ‘notably or conspicuously unusual, extraordinary, worthy of notice or attention’. I’d maintain that my definition is much cooler. 🙂
Gimmicky certainly isn’t one of these things and that’s why fads die away so quickly. They might be original for the sake of it alone, but they lack in other criteria. They are short lived precisely because they have nothing going on for them – they are soon forgotten.
How do you incorporate all of this into your blog?
How do you make sure your writing doesn’t fall into ‘gimmicky’?
#1 Have a Cause
Like I said in my previous stand for something post, have a cause. Attach core values to your brand. This will ensure stick-ability in your readers’ minds.
This tells them there is reason you are out there; to help them out with something specific. And why it is so important to you. Your readers will commit to you and your brand.
(For those of you who are new here at Writing Happiness, I believe that effective writing = effective communication, keep it simple and always be true to yourself. This is the way to go when you are writing for results.)
#2 Write Content with Your Uniqueness
If your content looks and feels like any other piece on the web, what reason is there for the reader to come back for more? Develop your own voice and write with confidence. Come up with your own sayings, people will surely notice.
Danny Brown is a fantastic example of this. You have to read his blog to find how original and authentic he is. Marcus Sheridan is another one. He is not afraid to tell the truth, even at the risk of irking A-list bloggers.
More examples? Check out Nick Usborne, the fabulous web copywriter. I find him truly remarkable in the way he appoaches his topics and again he is someone who tells it like it is.
Is this the reason they are growing so quickly? Couple that with producing excellent content and there is no doubt in my mind, whatsoever.
#3 Write with Passion
Why would anyone care if you don’t? Make them see things the way you do and you have done something remarkable indeed.
Write compelling stories. Stories that engage spread like fire.
Be a leader instead of a follower. Don’t be scared to say what you think. This way you will build up your own community of like minded people who trust you.
#4 Be Something to Somebody
A product is not for everyone, it’s for someone.
Don’t write for everybody, you won’t please anyone. Identify what your readers are like and write for them. Offer them something so valuable that they are afraid to let go.
Don’t talk at them, they are intelligent, some even more than you. Be an equal so that they can relate to you, even inspire to be you.
#5 Don’t Take Yourself Too Seriously
Work hord and don’t forget to have fun. If you don’t, it will show and people will notice.
It’s not a matter of life and death, it is about improving somebody’s life, says Seth Godin in The Big Moo. Relax and have fun. Don’t be boring.
And the last tip, don’t try too hard to be remarkable. If you do what you do for all the right reasons, you will achieve this naturally.
Question: What is one thing you need to do in your writing to become remarkable? Share in the comments below.
Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome!