“I built my entire business on the back of guest blogging.”
If you have been following me for a while, you may have heard me say this.
If you attended one of my recent webinars, you may heard it. If you asked a question regarding guest blogging in a Facebook group, you may have seen this.
So yes, I say this all the time.
I am a huge fan.
When done right, guest blogging fills your list with the warmest leads, and sends clients your way. Best of all, it is free.
Sure it takes time, but what doesn’t?
As a said, I am a huge advocate. Especially for those of you who are new to business.
You might be someone who doesn’t even have a product or a service because your list is small (and we all know you need a list to sell your offerings).
Or, you might be a service-based professional who works mostly one on one. So you might coach people, or write their copy, or design their website, or teach yoga or sewing or art.
If you want to grow your business, if you want to sell more or if you want to create your first ecourse: you need to reach more people.
No ifs and buts about it.
And there are different strategies you can implement to do just that.
If you are new, and have more time than money, then go for guest blogging. I built my list to 3000+ people in my first year exclusively using guest blogging.
You can, too.
If you are at a stage where you can invest a bit of money, use Facebook ads to scale your list quickly. Which I do now.
And in case you were wondering, that would be my favourite, number one choice for list building, but do this only when you can allocate at least a few hundred dollars to it every month.
Let’s focus on guest blogging for now, shall we?
Here are 3 great reasons why every service professional should guest blog in their business.
#1 Builds credibility
Do you want the ability to display those ‘as seen on’ logos on your website? Who doesn’t.
Guest posting allows you to showcase all the sites you have been published on. My guest blogging portfolio includes The Huffington Post, Boost Blog Traffic, Problogger, Tiny Buddha, Write to Done, Men with Pens.
I mostly wrote about content creation and blogging for business so it made perfect sense for me to publish on these sites. Now I gearing towards sites on entrepreneurship.
There might be sites that are more relevant to you. Mind Body Green, Entrepreneur, CopyBlogger, Lifehacker, Daily Love, for example.
When you write for somebody else, an influencer, you get their endorsement by default. They won’t publish your piece if they didn’t think you are really good, right?
You also catch the eye of other bloggers, podcasters and potential partners. You will receive requests to get interviewed, write posts or collaborate on a project.
People start to notice you. And this is an awesome thing.
#2 Brings new, high quality subscribers
Of course, it does.
Every time you post somewhere, you will get a spike in traffic to your blog.
Depending on how well you have researched the blog and your topic idea, you could get hundreds of subscribers from a single post. Happened to me. That being said, even if you get 50 shiny new subscribers from a single guest post, that is worth celebrating.
Let me give you some context here.
When you build your email list using Facebook ads, you can expect to pay $1 to $5 for EVERY subscriber who joins your list. Let’s say you average $2.
This means by publishing one post and adding 50 subscribers to your list, you have saved $100. Not bad, right?
Also, don’t forget these people are super high quality leads. Why? Because they consumed a piece of content and loved it enough to click the link down the bottom, come over to your site and sign up.
These people are gold!
#3 Clients and client enquiries
So I always tell people this, I found, or I should say, my biggest client found me via Guest Blogging. (We are talking a 24K client here.)
They approached me because they had seen my work across multiple sites and really liked it. They came to me asking for my rates and availability. I didn’t have to do any selling.
Now, I am not promising that this will happen to you as well.
However, I can tell you this, every time I guest blog, I get a bunch of new subscribers but I also get a client or two as a direct result.
And even if I don’t, these people are still on my list and there is a good chance that they will invest eventually.
There are a few additional benefits you get as a result of guest blogging as well.
When people use Google to search for a particular topic, it is highly likely that your guest post will appear and you will get some traffic off of that.
You are attracting high quality backlinks from these sites so your search engine rankings improve your time.
And lastly, even if you don’t get hundreds of subscribers from a single post, you are still building brand awareness and that is worth something.
So now I want to know.
Have you done any guest blogging before? If not, why?
If you have, how were the results?
What questions have you got about guest blogging for business?
Leave a comment below.
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