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Make these 7 Blog Tweaks And Attract Your Perfect Reader Almost Instantly

Why do you blog?

Is your goal to grow you email list? Do you want to build your authority, raise awareness about your brand? Do you want to help more people and sell more of your products and services at the same time?

blog tweaksIf you said yes to any or every question listed above, then you are on the right track.

You know that your blog is the best marketing tool you have got. It is the weapon of choice when it comes to building your list and filling it with high quality readers.

And you want to make sure that every single element is pulling its weight when it comes to attracting and retaining hot leads.

You understand you are blogging to attract your Perfect Reader. Check. 

So let’s take a look at how you can easily optimize every element on your blog to supercharge it and turn it into a lead generation machine. Oh yeah!

#1 Fix your tagline

Before you consider revising your tagline, take a look at your website title.

It is clever, or descriptive?

If it is clever, your tagline needs to be clear and ideally hint at your unique selling proposition. What can you do to help your audience? What makes you different?

Your tagline needs to be short and punchy but always go for clarity over cleverness.

Perfect Reader sees your site for the first time. They read the title, the tagline and take a look around. They can see it is the perfect place for them. Check.

#2 Highlight your signup form

Many people hide their signup form somewhere where it is hard to find. They are too shy to ask for people to subscribe.

Please don’t.

Be confident. You are here to help people. You’ve got what it takes. Why wouldn’t you ask?

Be bold. Place a feature box right under your header to draw attention to it (you’ll have to ask your teach guy to do it for you). A signup box in your side-bar, above the fold (so that people could see it without having to scroll down) is a huge plus.

But there is one thing that can make it even more enticing: your freebie offer. So let’s get on to the next tweak.

Perfect Reader can see the signup form easily. Great, they know where to sign up. Check.

#3 Offer the right freebie

A lot of people don’t even offer an incentive to sign up.

If you have been blogging for any length of time, you’d know that ‘sign up and get free updates’ is not good enough.

(Err .. yes, I am not offering anything – but it is just temporary. Initially, I did offer a free ebook called 9 New Rules of Blogging, then I started giving away a free email course titled ‘Blogging for Business’. At the moment I am working on a cool new ebook – yes, you heard it first here.)

So, even if you don’t have one yet, consider making one.

It doesn’t have to be very long. It can be a concise report, case study or a list of tools your readers can use today.

As long as you are targeting your ideal reader, and don’t make it too generic, it should be fine.

Consider creating a squeeze page for your opt-in offer. Write a few lines on what would someone get out of your freebie. Really make it shine here.

And don’t forget to place a mini signup box under every blog post and also on the About page.

Perfect Reader sees your freebie offer. It is the exact thing they have been looking for. And it is free. They are so signing up. Check.

#4 Freshen up your About page

When was the last time you took another look at your long forgotten About page?

That’s what I thought.

Go back and read what’s in there and you might be surprised to find out that it is time now for an update.

Maybe you have changed direction in your business or have specialized? Perhaps you’ve got a few new ‘as seen on’ logos and customer testimonials to flaunt? Or a great review from an expert in your industry? Go ahead and put that in there.

Perfect Reader wants to know more about how you can help them. They go to your About page and you tell them how. They are starting to like you. Check.

#5 De-clutter your side bar

Most people have super busy sidebars. A lot is going on which makes it confusing for the reader to navigate your site.

What are some of the things you can take out easily?

Things I really recommend placing in your sidebar:

  • A mini author bio
  • A sign up form
  • Credibility logos
  • Praise from an influencer in your field or a great customer testimonial
  • Links to your best content
  • Your social media profiles.

I highly recommend you consider taking out the following:

  • Any low converting third-party ads
  • Tag clouds
  • Archives
  • Blogs you follow
  • Any other information that is not super important in terms of building credibility

Perfect Reader immediately knows who writes this blog. They see all the important links on the sidebar, without feeling overwhelmed. Check.

#6 Display your best content for easy access

Like I said above, it is worth saying again: Add links to your most popular and pillar content on the sidebar.

You can call it Popular on your blog, Reader favourites, Read these first or whatever. Just let the reader know that this is your best content. And then only add your best.

Remember, you are setting up reader expectations here. Blow their mind with the quality of your stuff you create.

Feel free to choose posts that not only popular, but your own personal favourite and also cornerstone content. The latter is more evergreen in nature and is worth showcasing for new readers.

Perfect Reader wants to see what your content is like. They see some links to reader favourites on the sidebar. They start clicking – and reading. Check.

#7 Create a content strategy

(Okay, this is clearly not a tweak. But you have got to have one if you want to see amazing results with blogging.)

So, creating all this content gives you so many benefits.

Content gets your social shares. It gets your readers engaging with it. It gets them thinking about your products, programs and services (You want them to think: if this is the free stuff, how amazing is the paid product going to be?).

It creates trust and loyalty. It even helps you attract links and rank higher in search engines.

No wonder, while the rest of the elements on your blog need attention once every six months, content creation is what you do on an on-going basis.

You have a lot riding on the back of your content so why not make it a priority?

Create a simple content calendar which tells you when you need to publish (once a week is plenty) and what category it needs to be in (you don’t want talking about the same thing for weeks in a row – you will bore your readers to death).

Also create a list of your blog posts along with the URLs categorized by topic. This way you can link easily to old content and you don’t have to spend precious time looking every time you publish something new.

Perfect Reader reads through your content. You talk about everything they want to understand. They wonder if you live inside their head? Check.

Once you really improve every single element on this list, you will see everything coming together like never before.

Your first time visitor will get that cohesiveness across all elements. They will get the same message on every page, behind every link or button.

And then they’ll feel like they have discovered what they have been looking for all this time.

Isn’t that a grand feeling?

Leave a comment below and let me know what sort of tweaks are long overdue on your own blog? I would love to know.

Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome! 🙂

23 Comments

  1. Kelly - Project Me Says :
    Posted on February 14, 2014 at 1:20 pm

    Super post Marya! I’m happy to say I can tick the box on a lot of these, but you certainly have me thinking about our tag line again. We keep getting stuck on it and putting it on the back burner.

    Love your suggestion of putting our blog titles into category lists for easy reference. This will really save me time when linking back to older posts. Our content is divided into 8 life areas and we now have a blogging calendar so we can rotate through these 8 areas week by week.

    Our sign up opt in has been our greatest success and we’re quite certain it’s the reason we’ve grown our list so quickly. We get a lot of great feedback on it.

    Again – excellent list and I’m sure bloggers will find it incredibly useful.

    • Marya Jan Says :
      Posted on February 27, 2014 at 7:34 am

      Hey Kelly,

      Appreciate your comment – as always! 🙂 Great to know your sign up form is working like gangbusters! 🙂

  2. Vikas Yadav Says :
    Posted on February 16, 2014 at 10:54 am

    Hi@Marya, I agree with all your 7 points that you have mentioned in your articles. But, I think killer content and consistency are some another factors that makes a new blog posts to become viral. I have seen many blogger don’t write articles consistently and that is why they lag behind some other pro-blogger who consistenty write killer article. But, at last thanks a lot for sharing these valuable articles with us.

  3. karebilisim Says :
    Posted on February 22, 2014 at 1:08 pm

    Nice post, I totally agree with you, it really only once per week to blog writing is better to get an article published in-depth and just write every day than the informative posts.

  4. James Says :
    Posted on February 24, 2014 at 10:28 am

    Hi Marya,

    Another brilliantly comprehensive blog post again – the thing that jumped out for me was advice about my blog side bar. “A mini author bio” – you know, I don’t have one of these! What a great idea! I try and keep it uncluttered like you suggest but it would be very straighforward to include a keyword rich summary of who I am for my readers. What do you think might be a maximum word count I should be aiming for here?
    Thanks again!
    James

    • Marya Jan Says :
      Posted on February 27, 2014 at 7:31 am

      Hi James,

      Thanks so much for your kind words. There is no strict word limit but you do want this to be very concise and to the point. A few short sentences to say who you are, who you help and how should suffice. 🙂

      Cheers,
      Marya

  5. Adam Kamerer Says :
    Posted on February 27, 2014 at 2:31 am

    This is a great post Marya. You’ve given me a lot to think about!

    • Marya Jan Says :
      Posted on February 27, 2014 at 7:31 am

      Thank you, Adam! Think away … 🙂

  6. Ravi Chahar Says :
    Posted on March 29, 2014 at 7:04 pm

    The points you have described are worth reading. Every blogger should try to implement at these particular points. As we all know about content, it’s the king for every blog post. If we have unique content in our post then your blog will boost up and you will never face Google penalty regarding content. You have explained many other points which are helpful. Thanks for sharing.

  7. Hemu Says :
    Posted on April 3, 2014 at 10:32 pm

    Hi Marya,

    can you give me reason why should i have about me, because i don’t have about me page, and i have read it like hundred times but no one really tells you, why you should need ABOUT ME page.

  8. Gawlik Przyczepy Says :
    Posted on April 11, 2014 at 8:39 am

    Very useful article! Thanks a lot!I agree with you. The good blog is blog when we have good posts. When we are blogging every day it’s really hard. I think that your blog is amazing and have great posts.

  9. marknoo Says :
    Posted on April 15, 2014 at 11:20 pm

    I like your link calendar idea. I tend to write one week and not write the next. It is too sporadic. I would like to publish twice a week. Putting this into a calendar might help.

    I am still confused about the diffence between a Marya and a Maria.
    Is your name pronounced “Mar-i-ya”. Anyway, that is a cool name.

  10. Shaun Clark Says :
    Posted on April 21, 2014 at 1:51 pm

    Great Post Marya ! I was really admired by the tweaks you mentioned to attract readers, especially the need for creating a content statergy, because the future of SEO lies in creating better content that is delivered regularly.

  11. joe arrigo Says :
    Posted on April 24, 2014 at 1:06 pm

    Even doing most of things outlined here, getting big traffic is an enormous challenge. I rely a lot on quality content and consistency, yet after a year-and-a-half, my traffic is still anemic. In the end, hiring an SEO specialist may be the only way to do it.

  12. Jawad Zaib Says :
    Posted on April 26, 2014 at 12:32 pm

    Great points but i like the about page idea the most, as i myself never recreated the about page on any of my blogs, now i am going to change this strategy and will change all of my about pages thanks for this nice info…

  13. ajay Says :
    Posted on May 6, 2014 at 12:52 pm

    agreed, and like all your post, one post per week is still enough, well written post is very important, quality is much important than quantity.

  14. tabish khan Says :
    Posted on May 28, 2014 at 9:59 am

    Nice posts i totally agree with you and some great suggestions mentioned above which are very helpful to everyone.

  15. Matt C Says :
    Posted on June 7, 2014 at 12:30 am

    Useful tips. I will have to look at my own blogs and see if anything needs to be tweaked. Thanks.

  16. chauhan Says :
    Posted on June 17, 2014 at 7:02 pm

    Thanks for sharing this wonderful post, really appreciate your effort. Nice blog

  17. David @ That Gay Backpacker Says :
    Posted on June 18, 2014 at 9:47 pm

    Thanks for this post – it can beasy to forget things! You have reminded me that I really need to freshen up my About page…

  18. Muhammad Mairaj Says :
    Posted on October 2, 2014 at 5:52 am

    Hi Marya,
    What an amazing and useful post. Great tips for Attracting perfect readers instantly. All the point which you share in your article are no doubt very effective in this scenario. Over all your article is informative, inspirational and instructive. Thanks for sharing such an excellent post.

  19. The 100 Best Websites for Writers in 2015 Says :
    Posted on January 19, 2015 at 10:13 pm

    […] Post you’ll like: Make These 7 Blog Tweaks and Attract Your Perfect Reader Almost Instantly […]

  20. wendy mccance Says :
    Posted on January 22, 2015 at 1:12 pm

    Loved this post. I just had to share this article on my Facebook page. I love how you get right to the point about what should and shouldn’t be in a sidebar. You are spot on. As far as tweaking the about page, I will go page by page through my site twice a year and do some updating. If you are growing your business, you will notice material looking stale and in desperate need of an update regularly. Thanks for sharing this info.